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History of Frei & Borel
Otto Frei
Switzerland, 1924
I n 1930 Otto Frei, a master Watchmaker, and his
wife Alice, a renowned hairspring vibrator, began making & selling watch
parts and repairing watches in San Francisco. In search of warmer weather
they soon moved across the bay to Oakland,
where the company headquarters is
located to this day. Under the leadership of Otto and Alice's son, John
Frei Sr., the company became the leading watch material supply house west
of the Rocky Mountains. John Sr.,
retired in 1989 since then Bob Frei has been running the material
department.
Over the years, the company expanded its
line of tools & supplies for the precision industries. Many renowned
scientists, including those who help developed the first LED & LCD
electric watches, are customers of Otto Frei & Jules Borel Co. The
company is still known around the world simply as Otto Frei.
T oday, the grandsons of Otto & Alice Frei
have continued the family tradition of fast and friendly service, while
expanding the product lines and services to meet the needs of the always
changing watch, jewelry, and precision industries. Along with watch and
clock tools and materials, we offer crystal fitting services, a complete
line of jewelry tools and supplies, a large selection of jewelers findings,
as well as watch bands, boxes and displays. If you are in the San Francisco
Bay Area please drop by and visit our main warehouse in Oakland.
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Three Generations -
1987
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Today's Staff at Otto Frei
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